Fred at den Fair 2017

Den Fair is Australia's leading design fair and for the second year running, Simone Haag formed part of the design team that bought the Fred International story to life. Designed by Angela Harry, with Art Direction by Simone, the focus of this year's stand was Fred presents Fogia. 

 
Both Fogia and Rubn lighting are key brands within the Scandinavian furniture & lighting landscape and were delighted to see how beautifully they were yet again interpreted by this talented design duo.
— Mel Walker - Managing Director
 

Rattan was a key material in this year's stand and Simone assisted with furniture selection, fabric choices and layering up the stand with sculptural objects.

 

PHOTOGRAPHY: DAN HOCKING

STYLING: SIMONE HAAG